This post is a continuation of my series of posts describing, in detail, the work I did to create, publish and promote Birmingham Shines, a new podcast that I began publishing May 1, 2015 (the preview episode went live April 30, 2015).
Sunday, May 31, 2015
After my morning journaling, I wrote last week’s status update post describing my work on Birmingham Shines during the previous week. I didn’t include the social sharing promotional details in that post (and still haven’t pulled that together for prior week!). Despite leaving out the social sharing details, I still spent nearly 2 hours on that blog post. I hope all that documentation work pays off eventually.
Sunday afternoon and evening was only nominally productive. I continued my research on aspects of the Shinecast project that are beyond the scope of Birmingham Shines podcast. Ended up mostly reading and watched a movie—The Net, starring Sandra Bullock. I had it on DVD from one of those discount bins years ago and had never watched it.
Monday, June 1, 2015
Several appointments lined up for estimates on a new roof for my house. In between all of those, I made a lot of progress creating a PDF “book” for the first episode of Birmingham Shines. Set up a basic template in InDesign, including paragraph and character styles using the colors I’m using for the Birmingham Shines brand.
Proofread the transcript created for me by an Elancer and made a few minor corrections. Formatted the transcript style in InDesign document. A couple of hours into the project, the text component looked nice and I decided to add more visuals, so that started to slow me down.
I grabbed screenshots of several individuals mentioned in the episode, and then cropped and resized those images in Photoshop so the resolution would be high enough to print on a standard home/office printer. Inserted them into the InDesign document and got everything aligned reasonably well.
I spent about 4 working hours on all of that, in between the appointments and other interruptions.
Confirmed location for Birmingham Podcasters meetup group, sent follow-up email, and then updated Meetup.com event page.
Rest of Monday was spent on personal business, except 7:30 – 9:00 p.m., when I proofread and revised the transcript and sent a copy to Wade.
Tuesday, June 2, 2015
Between 5 a.m. and 7:45 a.m., I created and published two Birmingham Shines Snapshot blog posts: One about Wade Kwon and one about Javacia Harris Bowser. That’s something I’ve been intended to do for each guest before the episode airs, to provide a teaser in advance. So far, I’m about 4 episodes behind schedule on that! Backdated the publication date on Wade’s snapshot post so as to not post twice in one day.
After taking care of some personal matters, I turned my attention to episode 6 of Birmingham Shines.
Wrote my intro script, which was much longer than usual because I included a section promoting other Birmingham podcasts I’ve recently discovered.
Then I previewed the audio files from my interview with the guest, Daniel Drinkard, and created a script for the editing. Then I recorded my intro and outro, assembled all the files into a single file and uploaded to Dropbox. Posted the editing job on Elance, invited the editor I’ve been working with, and sent him a text message.
After an hour break to take care of personal business and rest briefly, I researched a domain for another Alabama-focused podcast I want to do for the curated content project and purchased a domain that seemed to be the best one available that was unique based on what I could find through Google search, as well as domain search.
At 4 p.m. I accepted the proposal for episode 6 editing job.
Spent some time between 6:30 – 8 p.m. reviewing Amazon’s affiliate program terms and Kindle Direct Publishing. Added the Amazon affiliate disclosure to Birmingham Shines.
Wednesday, June 3, 2015
My journal from Wednesday morning indicates lots of apprehension about the future is beginning to rise to the surface. Everything is taking longer to do than I expected. I’ve outsourced the editing itself but I’m doing hours of work to create each episode and review it afterwards. Birmingham Shines is not the primary revenue component of my project. I know it’s beneficial and I want to keep doing it, but I must be more efficient with my time and resources.
I listed 5 main to-do items to accomplish on Wednesday. As of this morning (Sunday, June 7), I have almost completed just one of those items. I haven’t even begun to work on the other four items on the list to have completed last Wednesday. And it’s not for lack of good faith effort. I knew that I would not have time to work on those items on Thursday or Friday, due to appointments and travel but the one item I worked on took hours longer than I expected.
Between 8-9 a.m. Wednesday I created a PDF template for future show transcript ebooks using the design I had come up with on Monday when I created the PDF for Wade’s episode.
I also added affiliate links to Javacia Snapshot blog post and shared it on Twitter.
I spent 20 minutes making bed, feeding neighbor’s dog, and calling mom.
Spent an hour working on the PDF transcript ebook for episode 4, proofed while reviewing the audio of episode and made a few minor corrections to the copy. Identified pull quotes and copied some of those into separate text boxes for the document.
Took a 12-minute break for breakfast, posted a comment to a group in LinkedIn, then finished the review and placed the transcript copy into the InDesign document template. Added hyperlinks to websites and individual Twitter profiles of people and businesses mentioned in the episode. For some of those I used bitly and/or Google link shorteners so I can potentially track click-thrus.
Before getting into the images for the PDF, I spent some time organizing a folder with Birmingham Shines photos, so help me be more efficient moving forward. Then resized pics for Episode 6 promotions and photos to use in the Episode 4 transcript PDF ebook.
At Noon I began downloading the edited version of episode 6 and took a break to wash dishes while the file downloaded.
By 1 p.m. I had reviewed episode 6, creating the album art for ID3 tagging while I listened. Released the funds for editing job, checked and replied to email relating to an interview scheduled for Thursday.
Ate lunch and tweeted while eating lunch, then at 2:07 p.m. I went out for a walk. That break turned into a 4 hour and 20 minute interlude, during which I chatted with my neighbor, took a walk around my neighborhood, checked email and replied to email about Thursday’s interview, researched a business incubator that I wanted to include in the expanded Alabama-business focused project component.
The research prompted me to make a phone call about a tech conference scheduled in Opelika in October and the person who answered the call happened to be the person I wanted to interview. We had a brief conversation and he invited me to come down Friday afternoon. I said I’d confirm my schedule and follow up later in the evening via email. Then I went out to mow my grass.
After mowing the grass, I cleaned up,emailed Kyle to say I’d come down Friday to meet with him, ate some dinner, decided to remove the Amazon affiliate links from Birmingham Shines for reasons that came to me while mowing grass. I’ll explain that in a blog post at some point.
While eating dinner, I piddled around with my LinkedIn profile and updated it a bit.
After cleaning up the kitchen, I added ID3 tags to episode 6 and while it uploaded to Libsyn I wrote some basic show notes for episode 6.
Once I had the episode uploaded and scheduled to publish early Thursday, I messed around with Adobe Creative Cloud for a long time, trying to figure out why the apps say I’m not logged in to CC, when I AM logged in to CC. Finally gave up on that and just created my episode graphics in Canva.
I worked until 9:30 Wednesday evening—had to, since I’d taken the long break in the afternoon to walk and mow grass.
Thursday, June 4, 2015
Got up at 6:25 a.m., packed up mixer and other gear while coffee was making.
Opened iTunes to confirm that episode 6 had published, scrolled through New and Noteworthy and found Birmingham Shines included, but a good ways down the list in between Adam Spiel — Growing Your Empire– and The Edge Show with Clint Maximus. I didn’t notice any Birmingham-focused podcasts ahead of Birmingham Shines in the new-and-noteworthy listings. It used to be that all shows were included in New and Noteworthy, for at least the first 8 weeks (at least that’s what I understood from listening to some of the leading podcast coaches in 2012-13).
Then I reviewed some info on the company while having coffee to further prepare for the interview. Showered and dressed and drove downtown for the interview with a Birmingham Shines guest who has office in Innovation Depot.
After I finished the interview, I stopped by TrimTab to confirm that we could have the podcast meetup there on June 5, since I hadn’t received a reply to my Monday email. Met Harris briefly and he said definitely and that he would follow-up about doing an interview for the show.
Returned home around 10:45 a.m., quickly published the basic Episode 6 post on the website along with the graphics I’d created and uploaded Wednesday night, installed Pretty Link Pro plugin and created link to the podcast list post that I’d thrown together earlier Thursday morning.
Checked email and tweeted/Instagrammed about the Innovation Depot visit and interview with Soluble Therapeutics. Mom called, just as I was walking out the door to a doctor’s appointment for lab work. Got back home from that appointment around 1 p.m., had an avocado for lunch, washed dishes and made more coffee.
While eating my avocado for lunch I did a bit of research on the curated content project and then created a Pretty Link for iTunes review page that I’d been announcing regularly in episodes of Birmingham Shines. Posted status about episode 6 to Shinecast Facebook page and then shared it on my personal page.
Then I turned my attention to doing some research/prep work for a 3 p.m. interview. I spent about 30 minutes on that and then drove out to the Summit to meet with my 3 p.m. interview. Panera was very noisy so we ended up recording on a bench in what I thought would be an out-of-the-way location, but we still had several interruptions. But the interview went well, I think.
Got home from that interview around 4:30. Ate a few bites of cheese and transferred the interview files to my external hard drive. Changed clothes, freshened up and drove back downtown to a mixer for members of Tech Birmingham.
Got home from the mixer around 7:05 p.m., checked on neighbor’s dog again and ate a small serving of veggie salad before going to bed.
Journal indicates lots of feelings of self-doubt after the Tech Mixer (which actually seemed to go well) and feeling that all I’m trying to do is to big to pull off by myself without more financial resources to hire assistance. Then, as I went to bed, I opened my Bible to read and the passage I turned to was all about how I was feeling and how God is bigger than we can imagine or understand.
Friday, June 5, 2015
Got up 6 a.m. and got dressed for interview at 8 with André Natta at The Red Cat. That ran very long, so as I soon as I got home, I changed clothes and hit the road to Opelika to meet Kyle at The Round House. Emailed Kyle before leaving to say I wouldn’t be there until around 1 p.m.
Arrived in Opelika around 1:30. Longer drive than Google Maps had indicated.
Had lunch with Emily, community manager of The Round House, and her husband, Ian. That was fun. Great conversation. Then did my interview with Kyle and got to learn more about what’s going on in East Alabama in terms of entrepreneurship and innovation.
I didn’t get home from that trip until nearly 8 p.m. Long story, but I rescued a kitten in Dadeville on the way back.
Saturday, June 6, 2015
Started working around 6:25 a.m. by updating the “other podcasts” blog post to add a variation of the copy I wrote on Tuesday for my intro script.
Shared episode 3 (Javacia Harris Bowser) on Shinecast Facebook page and tweeted about coffee withAndré on Friday.
Just after 10 a.m., I stopped by Seasick Records grand opening and bought an LP, in part as a thank-you for Daniel doing the show. It’s a purchase that is NOT in my budget right now, but it seems right to give back and pay-it-forward. It will all work out.
I shared a Seasick Records photo on Twitter in the morning and later a different version on Instagram.
Other than that, Saturday was mostly spent taking care of personal business.