At this point, I’m ready to start what I’ve conceived as the stealth launch plan for both the Shinecast and Birmingham Shines.
My first project for Saturday, April 19, 2015, was to adapt the branding graphics I created for Birmingham Shines for publishing on Instagram and my personal Facebook page. As you can see here, I didn’t include any description as to what Birmingham Shines is about and I didn’t mention Shinecast at all.
I also tagged @instagrambham and @thecobaltclub and included a comment with the hashtag Shinecast, since I’d forgotten to use the hashtag in the original caption.
So far, in less than 24 hours I got 8 likes on Instagram. Not bad since I haven’t been using Instagram consistently or for any type of marketing. It’s all a real-time experiment here.
Some of my Facebook friends are aware that I’m working on something called Birmingham Shines because I’ve previously crowd-sourced some feedback on the typography for the branding.
A few days ago I published a different version on the Shinecast Facebook page, but due to the lack of organic reach for Facebook pages (and my own inactivity on the page), I didn’t expect anyone to see that one. More about that here.
I also posted the same image to the I Believe In Birmingham Facebook page. Here’s the screenshot from 21 hours after I posted to that page.
Other Saturday Tasks related to the Shinecast Launch
Rolling out Shinecast media network lots of moving parts. Here are some other tasks I accomplished on Saturday, April 19, 2015:
- Identified a few new Birmingham-related Instagram folks and followed them.
- Installed the WordPress SEO by Yoast plugin in the BirminghamShines.com website.
- Installed the Simple Podcast Press plugin, which I’d purchased a few weeks ago.
- Researched the WPSSOPro plugin and considered whether I might use it (still thinking at this point).
- Created my Pinterest for Business account.
- Created a simple new cover photo for the Shinecast Facebook page.
- Created a simple Birmingham Shines campaign on Get Response for list-building.
- Set up a LeadBoxes form for email list-building.
- Created an ugly, simple header for the LeadBoxes form. Now that I have the dimensions I can experiment with making it look better. Also will do a different version for A/B testing.
- Researched a Shinecast promotional idea, which I’ll keep private for now.
I also did all the stuff that goes with daily life on a Saturday when still working as a professional with a full-time “day job.” Whew!