This interview with Brian Solis includes a lot of great guidance about how businesses must change to survive in the connected economy.
I first used this video in class on April 12, 2012 as students began to work on their comprehensive social media plans.
Some of the key topics Brian covers in this video and his book (which I own and find very insightful):
- Who is the connected customer and what does this mean for business?
How do you reach the connected customer?
How do you make the business case to join in this new economy?
What drives the connected customer?
According to Brian Solis, it’s story and aspiration.
Solis suggests that you attach your brand to brands that convey similar stories.
Focus on content that tells a story, has emotional and social hooks and is shareable.
It’s important to remember, Solis points out:
The story you tell must be right for the culture.