Pinterest: In-Depth and comprehensive look at how businesses are using Pinterest, with focus on small businesses.
- Must go beyond simply listing Pinterest boards and showing what they’re doing. Find case studies of good examples.
Foursquare: In-depth and comprehensive look at how to use Foursquare, even if you don’t have a retail store or service.
- Go beyond “discounts” for check-ins. Find case studies of good examples.
What are Facebook “Sponsored Stories” and how will these work?
What is Twitter’s “Promoted Products” suite and how does it work?
StumbleUpon: How to use StumbleUpon for business, branding, professional success and how to use it to drive traffic to your blog or website.
Quora: How to use for marketing, professional branding, etc.
Empire Avenue: What is it, how can you use it to generate traffic to website or for general branding of a service or business.
GetGlue, Viggle, Miso: What are these and how are they being used in marketing?
Yammer, Campfire and Convofy: What are these, what do they offer?
Constant Contact, MailChimp, Aweber: What are these, what do they offer?
How to use social “badges” as marketing tools.
WordPress.org and WordPress.com: What is a content management system? How are these two different?
- What makes WordPress (whether .org or .com) special and very useful for creating and maintaining business and nonprofit websites beyond simple blogs.
Each mini-report (“case study”) counts 10% of your course grade. The second focuses on social media platforms and tools.
You’ll work with a partner. Choose a different partner than you worked with for the first mini-report.
Your mission: Explore, research, analyze and present a case study describing and explaining your topic.
I was pleased with the quality of research everyone incorporated into mini-report #1. This project offers the same level of depth but you’ll probably need to dig a bit deeper and think a bit more deeply and creatively to really get into your topic. As before, I’ve researched these options and I know there is plenty of detailed information available about each topic but it will require a bit more screening and synthesis to find the good stuff.
Write & Present
Once you’ve finished your research, put together a blog post to supplement a 7-minute in-class presentation. You should incorporate multimedia in your post, link to resources, embed videos where applicable.
Excluding a company logo, you should make sure that you don’t use any graphics or photos unless the site where you found the infographic, chart or photo says it’s ok to embed or otherwise use. And make sure you give credit to those sources that allow you to use or embed. Obviously, it’s OK to embed videos from YouTube or vimeo (unless embedding is disabled). If the host site provides an embed code, that’s a sign that it’s ok to use, with credit given.
The length of your report is unimportant to me. I’m interested in quality, depth and detail of your content and analysis. A lengthy disorganized report is as likely to merit a low(er) grade as a report that’s merely a few paragraphs of superficial highlights or platitudes.
- Keep in mind that the content is being published on a blog.
- Think of this assignment as an item you can link to in your portfolio to demonstrate that have a solid grasp of social media for business purposes.
Due Date: Thursday, March 15, 2012. You’ll do a 7-8 minute presentation in class that day and publish your blog post.