Facebook is the main topic for this week, which is Week 11 in the semester.
The numerous changes to the Facebook news feed algorithm over the past year led me to completely change my approach to covering Facebook. Rather than talking about engagement on Facebook, this semester I’m solely focused on Facebook advertising.
Here are links to the readings I’ve assigned for this week:
Socially Stacked: Overview of Recent Facebook Updates
Social Media Examiner: How to Get More Out of Facebook Ads
Go Digital Marketing: Understanding the Basics of Facebook Ads for Small Businesses
Have you heard about: >>>> Facebook Rooms: http://blog.rooms.me/post/100757996670/announcing-rooms
Be Aware of Facebook Dark Posts: From Jon Loomer: How to Create an Unpublished Page Post Ad
Skim over this section of Facebook help and bookmark it for your future reference. You need to have heard of Facebook PowerEditor, even if you don’t use it currently.