Fall 2014 marks the 4th iteration of a course I developed called Social Media Practices. In the past, I’ve typically had a mix of assigned readings on topics I perceived to be challenging and suggested readings to go deeper on various topics.
This semester, I decided to try a new approach and incorporate specific weekly readings on the topic we would cover for the week. I started off with a comprehensive overview of the course content.
Reading List for Week #1, Fall 2014
Readings for Wednesday, August 27:
The Cluetrain Manifesto: 95 Theses
Assignment: Be ready to talk about these Wednesday and which ones you identify with and examples of the ones that have clearly “come to pass” since the book was written in 1999.
Overview: What Is…..
- Social Business
- Brand Journalism
- Content Marketing
- Digital Marketing
- Earned, Owned, Paid Media
Are these terms describing the same thing? If not, why not?
Video: Social Business: https://www.youtube.com/user/IBMSocialBiz
Video from Jay Baer at Convince and Convert: Convergence of Marketing & Journalism Is a Recipe for Better Content
Readings for Friday, August 29:
Business Blogging (Intro, to provide basic understanding for Case Study #1: Brands & Blogging)
I also assigned some readings related to creating and maintaing a professional social profile, but I’m leaving those off this post and will include in a subsequent post where I talk about the social profile assignment.
One downside to front-loading the readings for the second class: I had several students add the course in the first week and they were behind. Some weren’t present on the second day of class when the readings were discussed. I ended up repeating some of the discussions and my own comments over the first 4-5 classes, to get everyone on the same page.