This is a continuation in my series where I document the work I’ve been doing to launch and expand the podcasts and other content in my Shinecast brand.
Sunday, July 5, 2015
Created a blog post regarding Independence Day for the Ben Franklin Follies and Birmingham Shines, mainly to test the social media graphic sizing to see which theme might be best to use for Ignite Alabama to reduce the volume of custom graphics I need to create or have created.
I prefer the parallax style of website over a magazine style but the Metro theme may be better for Ignite Alabama, in terms of website engagement.
Reviewed some examples of the Port theme by ThemeTrust, which I really like as a parallax style, if I got that route. I will probably end up buying that theme anyway to use as my portfolio theme.
After church and lunch, I took a nap! Made coffee and (rather than writing blog posts, as I’d intended) I spent an hour continuing to try to decide whether to use the Metro theme or try something else.
Finally spent 90 minutes writing a “backstory” blog post for Ignite Alabama, explaining the history of the podcast idea for the site and how it all relates to my bigger Shinecast brand.
Purchased SiteGround hosting for Alabama Ignite, got WordPress installed, pointed domain at the SiteGround nameserver, confirmed with Hover online chat rep that I’d done that correctly and configured an email account so I could purchase an upgraded SSL certificate for Alabama Ignite.
That stalled a bit, because the email address wouldn’t work until the DNS change took place. That’s what led me to the Hover CSR chat, since it was taking longer that it seemed to have taken in the past for the change to be reflected.
Eventually, though, I was able to get into my admin area in WordPress, installed the Genesis Framework, adjusted the basic settings in WordPress dashboard to my liking, published the first blog post. Installed Metro theme and configured the basic setting for that theme.
Created 3 graphics for the Ignite Alabama website and posted the next Birmingham Shines editing job to Elance.
Monday, July 6, 2015
Downloaded graphics that I’d created in Canva for Ignite Alabama. I thought I’d already downloaded, but had not.
Configured the Simple Podcast Press plugin for Ignite Alabama (including custom player colors based on color scheme for this project) and published posts for the first episodes of the show, added the graphics I’d created Sunday night.
Updated the home page section widgets on Alabama Ignite to reflect the featured sections.
Accepted podcasting editing proposal on Elance.
Shared episode 1 of Ignite Alabama (featuring Kyle Sandler) on Twitter and Facebook using the SoundCloud link. Also posted to The Round House Facebook page.
Set up affiliate link for Simple Podcast Press and added the link to the player settings.
Set up a spreadsheet in Google drive to keep track of transcripts I’d commissioned for podcast episode and the status of my reviews of those transcripts.
Previewed rest of episode 13 audio files, created basic script and uploaded files to Dropbox. Recorded intro and outro and uploaded those, as well.
Recorded and uploaded new intro and outro for MotionMobs episode of Ignite Alabama (repurposed from episode 4 of Birmingham Shines). Created editing script and shared that with editor.
Replied to email from prospective guest for Ignite Alabama.
ID3 tagged episode 2 of Ignite Alabama, which required creating new album art for the Soluble Therapeutics Ignite Alabama version. Discovered I’d already done that! Logged into Libsyn and wrote blog post while uploading the file. At some point, I hit a wrong key and lost the nearly-completed blog post in Libsyn and had to start over. Must be more efficient in this! Finally got that finished and published and started the SoundCloud upload of the same episode.
Updated plugin on the Ignite Alabama website and finalized the blog post for Soluble Therapeutics episode of Ignite Alabama. Also had to create the website feature graphic for this episode, using Canva.
Ingested photos from SD card for podcast guests (and other photos), cropped and resized photos for the web.
Published episode 3 of Ignite Alabama via Libsyn upload. That, of course, required ID3 tagging and uploading to Libsyn, writing blog post in Libsyn, etc.
Created a graphic for blog post for Mark Kelly and one for Ignite. Returned emails. Talked briefly with my nephew about whether he would be interested in doing some work for me related to the Shinecast.
Tuesday, July 7, 2015
Published the blog post for episode 3 of Ignite Alabama and shared on LinkedIn. That, of course, required pulling the link from Libsyn and updating the draft post that Simple Podcast Press creates via the Libsyn RSS feed, alt tagging the show graphics, SEO tagging, and some minor edits to the post from Libsyn feed.
On LinkedIn I shared as a status and also posted to the Birmingham Entrepreneurs Group, as a long post about podcast shows.
Also posted episode 2 of Ignite Alabama to the Shinecast Facebook page.
Created ID3 graphic for episode 12 of Birmingham Shines. Found the file in downloads, but decided to preview again while continuing to create cover graphics, just to make sure the quality was up to par.
Created episode cover art for episode 12 of Birmingham Shines, uploaded cover art for both episodes 12 and 13 to media library on website, alt tagged and added SEO stuff.
ID3 tagged episode 12 of Birmingham Shines, logged into Libsyn to upload and wrote the blog post show notes from within Libsyn before publishing.
Since episode 12 was a bonus episode going live on Tuesday, I also had to publish the project on Birmingham Shines website and then shared on Twitter. Somewhere in there I created Twitter graphic for this episode.
On the spur-of-the-moment I managed to identify and contact Robbie Hillis, the founder of The Ark Labs, and scheduled a Tuesday night interview for Ignite Alabama since I had to be in the Shoals area anyway.
Tweeted about the scheduled interview with Simply Prose guys for Ignite Alabama.
Previewed the edited version of episode 13 of Birmingham Shines with Mark Kelly.
Emailed Carla Jean Whitley about when she wanted her episode to be published.
Contacted Julie Williams about scheduling her interview for Birmingham Shines to talk about her books and writing.
Called two prospective guests who’d indicated via email they would like to talk by phone before moving to the next stage of setting up interview. Left voice mail messages for both.
Tweeted about interest in doing research for health care innovations.
Posted job on Elance re: VA for trial week assisting with blog post formatting, alt tagging and keying in Yoast SEO keywords.
Met Robbie Hillis at his home in Florence around 8:15 p.m. to do the interview for Ignite Alabama.
Wednesday, July 8, 2015
Spent the day taking care of personal matters in the Shoals area.
Thursday, July 9, 2015
Got back to Birmingham around 9:15 a.m. today. Immediately set out to create the episode album art and ID3 tag episode 13 of Birmingham Shines. Got that published on Libsyn by 10 a.m. Late, but I still hit my Thursday publishing schedule.
Spent way too much time creating and revising social media graphics for episode 13. Probably 3 hours over the course of the day.
Eventually, I shared episode 13 on Twitter (twice), LinkedIn, Facebook (in 3 places, at 2 different times). When I later shared the embedded SoundCloud version on Twitter it got more traction than the morning share of link to website.
Had a phone conversation with guest for Ignite Alabama and scheduled in-person meeting for coffee.
Took an hour-long nap early in the afternoon because I was very tired.
Made coffee and returned to work. Finished reviewed the repurposed, edited version of episode 4 of Ignite Alabama featuring Taylor Wyatt of MotionMobs.
Reviewed the audio files from interview with Robbie Hillis of the Ark Labs and made notes for editing while reviewing.
Friday, July 10, 2015
Feeling down. From my journal at 6:45 a.m.
I don’t know if what I’m doing matters. I don’t know if people care, if it helps. In some ways, it’s all tangential. As I’m seeing it, Alabama is a frightened state. And people are so distracted or anesthetized by whatever they use for anesthesia or distraction. That I’m probably too old and unfocused to reach the generation who might possibly care to change. I thought I could do it as a professor but Bernie made sure that didn’t happen. And I have to trust that it was for the best.
I am grateful that today is another day and that I have 2 interviews scheduled to move forward. Grateful for the red bird I saw [when getting coffee]. Grateful for Davis’ words of wisdom yesterday (that I need someone to help me). Before I left, I specifically thanked him.
Time to get to work.
Met with Julie Williams at her house for interview for Birmingham Shines. From there, I drove to Urban Standard and met with Jake and Cole of Simple Prose for interview for Ignite Alabama. Bottom fell out as I was leaving. Got home from the interview around 4 p.m.
In addition to the two interviews, I did the following on Friday:
Created graphics and published episode 12 of Birmingham Shines on SoundCloud and shared on the Tech Birmingham private Facebook group page and also on Twitter.
Created graphics for episode 4 of Ignite Alabama.
1-hour phone conversation with future guest of Birmingham Shines as a precursor to the actual interview, which we scheduled at that time.
Saturday, July 11, 2015
Spent about 90 minutes writing a blog post defining entrepreneurism for the Ignite Alabama website. At first, I started going into history and etymology lessons but realized that (a) it would take forever and (b) it was boring. So I regrouped and then just started to give my own definitions.
At 9 a.m., or whereabouts, I took a break for farmers market outings.
Later in the day, I continued to work on the entrepreneurship post and wrote another long post for Ignite Alabama “About” section.