Continuing in my series where I describe most or all of the work I did each day to execute the Shinecast vision and roll out the products under the Shinecast® brand.
Sunday, June 28, 2015
Most of this day was spent with family at my parents’ home, so I didn’t get much work done. I started the morning with journaling about business ideas, what needed to get done during the week and what I might be able to delegate.
I back to Birmingham around 6:30 p.m. and spent the evening resting and reading.
Monday, June 29, 2015
I started the morning by quitting all the apps open on my computer, rebooting and running permission repairs. That project took about 30 minutes.
Wrote an email to a potential guest for Birmingham Shines–someone relatively prominent whom I don’t personally know and had contacted via LinkedIn. I’d received a reply with an invitation to email directly.
Didn’t realize it as I was writing the email but approximately 45 minutes passed from the time I started that email until I finished and sent it. Unbelievable. That is ridiculous. I must simply finalize my form email to send out. I’ve created a generic response email several times, but each time I feel like I need to personalize it and found it easier to do that by starting from zero. But still, this sort of time commitment is not sustainable.
Cleaned up some of the audio files on my external hard drive so that files were in the proper folders after download, review and publishing.
Recorded the intro and outro for episode 11 of Birmingham Shines, created an editing script and uploaded to Dropbox.
Reviewed one of the repurposed episodes of Birmingham Shines that I planned to publish as episode 2 of Ignite Alabama and found an editing error. Notified the editor, who quickly repaired, but I still had to listen to that episode yet again for quality control, just to make certain. I’m a perfectionist about that.
Recorded intro for episode 3 of Ignite Alabama and uploaded that.
Spent some time between 10:30 and 2:45 engaging on Twitter and Facebook, so as to not come across as purely self-promotional for the podcast episodes as I shared my own stuff.
Researched some potential guests for the podcasts.
Reviewed the edited version of episode 11 of Birmingham Shines while having dinner and researching affordable technology to secure email newsletter content.
Spent several hours between 3 and 5:15 p.m. cleaning out my office on campus.
Tuesday, June 30, 2015
Created the episode specific graphics for Ignite Alabama preview and episodes 1 and 2 to use in ID3 tagging.
Wrote and recorded intros and outros for Birmingham Shines, episode 12 and created the editing script for that episode. Uploaded files to Dropbox and shared link on Elance.
Updated the “Other Podcasts” post on Birmingham Shines to include Turkey Hunters show and the new MotionMobs SoundCloud show re: App Planning.
I wrote/created the Snapshot post about Tripp Watson for Birmingham Shines and published it (backdated to June 10).
Did some tweeting about Birmingham Shines and Ignite Alabama.
The middle of the day was spent on personal business and more work cleaning out my office.
ID3 tagged Ignite Alabama preview and episode 1, uploaded to SoundCloud, created cover art for SoundCloud and updated in SoundCloud.
Posted the preview episode to Shinecast Facebook page and shared the Facebook post about Taylor Robinson episode of Birmingham Shines as my personal status update.
I also put out a couple of tweets and shared a dog pic on Instagram and Facebook.
Wednesday, July 1, 2015
Spent time working on the Shinecast.net website. The Adventure theme I’m using is great but pretty cumbersome due to the large graphics and the details of setting it up. It’s going to require that I create another set of graphics specifically for the content on that site and/or customize the CSS to turn off some of the features.
While doing some other work, I also watched/listened to a video explaining the FreshMember site app I purchased.
Spent some time in Adobe Illustrator refining the iTunes cover art for Ignite Alabama and saved for the web.
Logged into Copyblogger forum and saved a screenshot of my posts about Health, Wealth and Wisdom from 2013.
Looked at more ThemeTrust themes to try to decide what I want to use for Alabama Ignite, also reviewed SiteGround and Libsyn since I must get the feed set up and submitted to iTunes.
Since Photoshop would not load, I finally went into Adobe CC help and spent 3 hours with the CSR tech person working on my Adobe CC permissions in my computer’s library.
Feeling overwhelmed at that point — 5 p.m.– so I went for a slow walk around my neighborhood.
Reviewed the edited version of Birmingham Shines episode 11 while creating another version of iTunes cover art using Photoshop. Trying to get the image quality up and something wasn’t working in Illustrator.
Discovered I hadn’t created the ID3 cover art for Episode 11, so I logged into Canva, created that, downloaded, and ID3 tagged the show. Then uploaded to Libsyn.
I also uploaded and published something on LinkedIn.
Thursday, July 2, 2015
Spent some time in creative thinking when I first woke up, specifically related to how to develop my course offerings around a theme.
Also thought about using the Metro theme for the Shinecast.tv website, until I could figure out a better option. That would reduce the volume of unique photo sizes and graphics I’m creating.
Wasted an hour comparing podcast hosting options, even though I’ve been perfectly happy with Libsyn. I ended up staying with Libsyn for Ignite Alabama. I was researching because PodBean makes it easier to monetize podcasts through premium episode sales, at least for small show producers like me. I’d had an email exchange with Libsyn’s Rob and the cost of their business podcasting system is way out of my league at this time.
I also reviewed the Appendipity themes as a possibility for Ignite Alabama show.
Created the new Ignite Alabama show in Libsyn, set up the show details and created the RSS feed. Submitted to iTunes.
Did all of that before 8:40 a.m.
Spent a good bit of time in Canva creating new graphics and had to revise some previously-created graphics when I discovered that I’d imported some links to the wrong episodes when I’d used prior graphics as templates. Downloaded all the new graphics from Canva, then uploaded to media library on website, alt-tagged the new images.
Published the basic episode blog post on Birmingham Shines website, with the graphics.
Shared episode 11 on LinkedIn, Twitter, Facebook and Google+. Shared episode 10 again on my personal Facebook page with the updated graphic.
Made some updates to my LinkedIn profile.
Posted to the Tech Alabama group on LinkedIn about Ignite Alabama podcast.
Submitted Ignite Alabama show to Stitcher Radio, once I’d received the email from iTunes that my show was accepted to iTunes.
Went out to lunch to get out of the house.
Despite the 3-hour ordeal with Adobe Creative Cloud on Wednesday, I had to spent more time today reinstalling the apps. Started by reinstalling InDesign, which is the least resource intensive of the 3 I use.
Starting to feel a sense of panic about getting everything done. I know I should not be spending time messing with the blog graphics every week but finding it hard to get help that I can afford. Elance quote was $25 per show for 7 graphics. That was the best quote (from someone in Eastern Europe.)
Friday, July 3, 2015
Started the morning by checking email, checking weather and Twitter. 15 minutes gone from that. Unbelievable.
Worked on a text logo for Shine Springs Farm as I prepare to relaunch the Shine Springs Farm Shinecast.
Created a Pinterest graphic using a long quote that someone had submitted as inspiration for Birmingham Shines. This was an experiment to begin to incorporate Pinterest into the promotional and distribution mix.
Previewed episode 12 of Birmingham Shines again. Started listening to it Thursday but had to stop after 5-6 minutes into the show.
Set up a quote graphic for Instagram in InDesign, saved for web, moved to Google Pictures and then shared on Instagram.
Other than a long walk, I didn’t get much done between 10:30 and 5:45. Took care of personal stuff, cooked a dish for future meals. Contemplated purchasing a custom font for Independence Day graphic. Did some checking at USPTO.gov for trademarks on a fairly common word that I’m considering using in my curated newsletter. Researched some synonyms for the word.
While walking, I also brainstormed monetization ideas for Ignite Alabama that might expedite the income-production side of my business model.
Sent two emails to prospective guests and sent a long reply to a third who’d responded to me.
Purchased the premium font and created a really cool Independence Day graphic with a quote from the Declaration of Independence. Uploaded to Shinecast Facebook page Friday night.
Saturday, July 4, 2015
Big storms rolling through when I woke up, so I started the morning with journaling about my dreams from the previous night and tasks list for the day.
Shared the Independence Day quote graphic on my personal page and the Shine Springs Farm page.
Reviewed a video animator app called Explaindio 2.0 and compared to what I can already do in Screenflow 5.0. Watched short sales video for ScreenFlow training course.
Wrote the recap report blog post for week of June 21 – 27, 2015. That took an hour, since I didn’t include photos.
Shared the Independence Day graphic on Twitter. Checked Facebook and whether Pepper Place would be open due to holiday and storms (yes).
Drove over to East Lake Farmers Market, which had been rained out, and Pepper Place. Got home at 11:15 a.m. from that errands trip.
Spent some time in prayer and meditation.
Had a great email and short phone conversation about Ignite Alabama that could lead to something good.
Reviewed the Appendipity theme again but opted to go with either the Metro theme or a ThemeTrust theme. Decided a magazine theme might be easiest to deal with at this point.
Checked Facebook, Twitter and Instagram. The Independence Day graphic had generated very little attention. One or two people had shared it on Facebook, but very little engagement beyond that. It eventually got a few likes on Facebook. Of course, I can reuse it on other patriotic holidays, so the 2 hours I spent creating it in various sizes will (I hope) not go to waste).
Reviewed the WordPress Category RSS Feed plugin I’d installed and checked whether Genesis themes support custom RSS feeds (the Genesis platform does).
Ended up spending the afternoon doing research, planning, notetaking from readings in Business Alabama and other magazines, while grilling a steak.