This is the third iteration of the podcast assignment and when I broached the subject last week I heard several muffled groans. The first two rounds (Fall 2012 and Fall 2013) students were just silent. Hmmm.
I had inquired whether students listen to podcasts and had maybe one or two who kinda/sorta/sometimes listened to podcasts. One said listening to people talk on audio was just boring. I mentioned that video podcasts are possibilities. Another said that she had no time to listen to podcasts.
I pointed out that working adults typically have long commutes and podcasting is the perfect medium to reach audiences while they’re commuting. And I mentioned new technology that’s putting “on demand” radio options (podcasting) in almost every new car.
I repeated one of my weekly reminders for this semester:
Strive to think like a marketer, not a college student. You have to look at social media marketing from the eyes of the target audience, not from your personal perspective.
I went over some of the ways that businesses are using podcasting in marketing and put for the first out-of-class assignment to prepare them for the podcast assignment.
Podcast Listening Assignment
Listen to specific episodes from two podcasts. Specifically, one episode from Mastering Social Business and one episode from the Social Pros Podcast hosted by Jay Baer at Convince and Convert.
Mastering Social Business
Why Mastering Social Business? Why This Episode?
Twitter is the social network I started with after the first overview classes. It’s the one that, I believe, is most useful for building relationships with a wide array of professionals (and potential customers). When used properly, Twitter can be a great business marketing tool, as well. And it’s an amazing resource for listening and learning about the needs, interests and concerns of an audience.
I think Paul and Kelly do a great job of covering recent changes to Twitter that are useful from a business standpoint, so I thought the content of this episode would be valuable to the students.
I also think Paul and Kelly have a good rapport and their personalities come across as relatable to a college-age crowd. They don’t sound like “old business people” who sit behind desks all day.
And I wanted to demonstrate how two independent, relatively young professionals are using podcasting to market their respective consulting services to their audience.
Social Pros Podcast
Why Social Pros? Why This Episode?
I wanted to introduce students who are serious about marketing careers to the Social Pros Podcast. Jay and his co-hosts regularly bring on top-level marketing executives with major brands to talk about the latest in digital content marketing.
This particular episode covers the “theory” behind podcasting as content marketing. And I particularly wanted to see if students listened to hear that not everyone believes shorter is better. I wanted the students to hear that long form content is not dead for every audience.
That said, I told the students they could stop listening after about 30 minutes because Jay and Bob began to veer off into other topic areas.
So that’s where I left things last Wednesday, October 1, when I put forth this assignment. In the next post, I’ll share a bit more about what happened on October 6 when we had a class discussion about the podcast listening assignment.